You really have to respect a book that covers topics as modern as tomorrow with a Foreword that starts out. “I was born in Minnesota in 1928 …”. My curiosity was revved and I had to read this book. Besides, when there are three authors creating content for ten chapters in one book, most of them with the word ‘bias’ in the title, what would you do? Read it, of course. To give you just a little insight here, these are partial titles of each chapter. Negativity Bias, Availability Bias, The Curse of Knowledge, Status Quo Bias, Conformity Bias, Confirmation Bias, Framing – Like a Fish in Water, then my favorite chapter is titled, Confabulation – Of Course That’s Why I Did That! I guess it could be the word itself, confabulation, but more likely it’s the hint that there is an explanation for how stories from our history grow imaginary facts when processed through our memories. Are you curious yet?
Since there are only 10 chapters with pretty cool titles, you, as the reader, could dive into the chapters that interest you most, or you could start at page one and systematically read through the entire book. You could – but I bet you won’t. I didn’t because some of the chapters were just too interesting to wait to read.
Outsmart Your Instincts. That’s how you move from what is into the potential of what can be. To sum up, you will be able to apply what you learn in this book as a tool for using the Behavioral Innovation™ approach to drive your company forward. In it there is a solid instruction like this statement straight out of the book. “Combat the tenacity of Cognitive Biases. Stay humble, keep curious, and never lose the sense of play.”
Read more about this lively, penetrating, and resourceful book here on the Biz Catalyst 360 network: https://www.bizcatalyst360.com/outsmart-your-instincts-how-the-behavioral-innovation-approach-drives-your-company-forward/